2026
A sensorial identity for a fragrance concept, balancing quiet luxury with a bold, unexpected edge.
Discipline
Identity / Art direction
Role
Independent concept / Identity & art direction
Deliverables
Identity direction, packaging studies, print applications, campaign art direction, digital concept
details.
overview
VERA is a self-initiated fragrance identity study. The concept explores how a scent can become a visual world: tactile, atmospheric and recognisable before the first note is experienced. The starting point was the tension between a quiet object and an expressive personality.
challenge
Fragrance identities often lean on familiar signals of luxury. This study asks how to create a distinct presence without relying on decoration alone. The challenge was to make a compact bottle, a carton and a digital presentation feel connected while allowing each surface to breathe. A clear hierarchy had to work at the scale of a label and at the scale of a campaign image.
design direction
The direction pairs confident typography with generous space and a restrained material palette. The wordmark acts as an anchor, while photographic colour introduces energy around the product. Packaging follows a consistent grid so the bottle, carton and printed pieces share the same rhythm. Art direction favours close crops, reflected light and deliberate contrasts between warmth and coolness.
The system
