2026
An experimental digital identity for a music and culture festival, combining luminous imagery with a clear programme experience.
Discipline
Art direction / Interactive design
Role
Independent concept / Identity, art direction, UX/UI design
Deliverables
Festival identity concept, campaign imagery, programme architecture, responsive website concept, interaction direction
details.
overview
SIGNAL is an independent concept for a contemporary music and visual culture festival. The project translates rhythm and sound into a recognisable visual language while giving the programme a useful, structured digital home.
challenge
Connect expressive campaign imagery with the everyday tasks of finding an artist, comparing set times, and planning a visit. The experience needed to remain clear across a changing lineup and multiple event formats.
design direction
Translucent cobalt forms, acid yellow light, and magenta edges create the campaign world. Bold typography provides a counterpoint to the sculptural imagery. Interaction concepts use short rhythmic transitions with a reduced-motion alternative.
The system
