2026
A digital showroom for collectible furniture, bringing sculptural objects and clear product information into one experience.
Discipline
E-commerce / UI design
Role
Independent concept / UX strategy, art direction, UI design
Deliverables
Customer journey, catalogue structure, responsive commerce concept, product detail modules, UI kit
details.
overview
FORMA is an independent e-commerce concept for a curated furniture collection. It treats the product page as a small exhibition: a space to understand form, materials, dimensions, and the atmosphere an object creates.
challenge
Balance an editorial presentation with practical purchase decisions. Visitors should be able to compare materials and dimensions, understand product options, and enquire about an object without losing the sense of craft.
design direction
Sculptural chrome and soft upholstery meet warm terracotta and cobalt accents. Large product photographs sit within a disciplined grid. Typography stays direct, while consistent controls make finishes and technical information easy to scan.
The system
